Articles Tagged with ''marketing''

‘The Fountain of Electrolytenment’

June 13, 2012

A new campaign from Nestlé Waters North America enabled consumers to ask the “Fountain of Electrolytenment” questions and receive answers written in water.

 

 


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Jim Beam launches live music series

May 29, 2012

Jim Beam, a brand of Beam Inc., Deerfield, Ill., launched its Live Music Series in support of the nation’s troops. This year, the series includes six concerts featuring artists who have partnered in the past with the bourbon brand, including Kid Rock, Daughtry, David Gray, Darius Rucker, Bush and Train.


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Sierra Mist introduces Strawberry Kiwi Splash

May 29, 2012

PepsiCo, Purchase, N.Y., expanded its Sierra Mist carbonated soft drink brand with the addition of its newest flavor, Strawberry Kiwi Splash.  The new flavor is made with real sugar and does not contain artificial additives or preservatives, the company says.


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Mountain Dew partners with ‘The Dark Knight Rises’

May 15, 2012

Purchase, N.Y.-based PepsiCo’s Mountain Dew brand partnered with Warner Bros. Pictures and Legendary Pictures to promote “The Dark Knight Rises,” which makes its debut in theaters July 20.


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Newcastle Brown Ale kicks off summer retail program

May 15, 2012

Following the debut of its new “No Bollocks” national advertising campaign, White Plains, N.Y.-based Heineken USA brand Newcastle Brown Ale launched its “No Bollocks Guarantee” summer retail program.


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‘Thirst Games’

May 14, 2012

 Inspired by Suzanne Collins’ novel, “The Hunger Games,” AquaNew’s Watt-Ahh bottled water brand created Thirst Games, a program that challenges young adults between the ages of 12 and 18 to submit water conservation or fundraising ideas.


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Honest Tea’s ‘Great Recycle’ collects 15,000-plus containers

May 1, 2012

Honest Tea, the Bethesda, Md. wholly owned subsidiary of The Coca-Coca Co., collected more than 15,000 empty plastic, glass and aluminum beverage containers during “The Great Recycle” event in New York City yesterday. The containers were collected in a 30-foot-tall recycling bin in Times Square.


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PepsiCo rolls into Family Dollar, debuts new Dew campaign

April 17, 2012

PepsiCo, Purchase, N.Y., announced a multi-year partnership with Family Dollar Stores Inc., Matthews, N.C., to sell PepsiCo’s beverages in 7,100 stores across 45 states. The multi-year partnership will provide Family Dollar shoppers with access to a variety of products from PepsiCo’s North American beverage portfolio, including Pepsi, Mountain Dew, Sierra Mist, Aquafina and Lipton teas.


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Dr Pepper unveils ‘Avengers’ packaging, promotions

April 10, 2012

Dr Pepper Snapple Group, Plano, Texas, collaborated with Marvel Entertainment for a limited-edition collectible can series, an online game and a new commercial organized around the upcoming feature film “Marvel’s The Avengers.”


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‘Racey’ vodka

March 14, 2012
Fuzzy’s Ultra Premium Vodka signed on as the official vodka of the Izod IndyCar Series and Firestone Indy Lights.
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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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