Articles Tagged with ''marketing''

Five things to know about millennials

April 15, 2013

As the second-largest generation next to baby boomers, millennials are an important group for brands to reach.


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Marketing: New advertising programs, products and charity campaigns aim to attract consumers

March 15, 2013

Wondering whether using social media for advertising purposes is crossing the line? According to a new social media study by Nielsen, New York, one-third of people think ads on social networks are annoying.


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Marketing: New programs, apps, events and contest entice consumers

February 18, 2013

 In collaboration with Buzzfeed, Florida Orange Juice launched a campaign to remind consumers that humor — like a glass of orange juice — can help people take on the day, no matter what it brings.  


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Study reveals women’s health and wellness preferences

January 29, 2013

Anthem Worldwide, the brand development practice of Schawk Inc., Des Plaines, Ill., announced the results of its latest study in the white paper, “What Women Really Want From Health And Wellness.”


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Marketing: QR codes, apps and contests reach consumers

January 15, 2013

 Quick-response (QR) codes might be a key way for brands to attract or retain customers, according to a new ScanLife study.  


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What’s in a brand name?

December 14, 2012

 According to a study by The Integer Group and M/A/R/C Research, shoppers believe name brand products are slightly higher in quality than private labels with 51 percent of shoppers indicating that they continue to buy name brand products instead of store brand alternatives because they trust the name.  


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Targeting demographics in beverage marketing

Identifying preferences of the most influential groups in the nation
October 12, 2012

The United States received the name “the melting pot” in the 18th century by welcoming a diverse mixture of people into the country and melding them into one common culture. 


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Coca-Cola’s marketing focuses on ‘shared value’

June 19, 2012

Coca-Cola requires a deep and meaningful shared-value approach to appeal to consumers and stakeholders who increasingly judge companies and brands as much on the content of their character as the quality of the products and services they produce and market, according to a Cannes Lions presentation by Joseph Tripodi, executive vice president and chief marketing and commercial officer for The Coca-Cola Co., Atlanta.


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Seattle’s Best searches for ‘next great coffee drink’

June 19, 2012

Seattle’s Best Coffee, part of Starbucks Corp., Seattle, teamed with celebrity chef and “Next Food Network Star” winner Jeff Mauro to launch the Red Cup Showdown, a national search at state fairs and on Facebook to find the most imaginative new coffee drink. The grand prize winner will be awarded $10,000 and the chance to have their coffee drink featured at Seattle’s Best Coffee locations across North America.


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Mountain Dew debuts exclusive ‘Dark Knight Rises’ content

June 18, 2012

Purchase, N.Y.-based PepsiCo brand Mountain Dew debuted exclusive content for fans eagerly awaiting the release of Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight Rises.” Mountain Dew introduced the website, www.dewgothamcity.com, which features never-before-seen Dark Knight content with unprecedented access to Gotham City, the company says.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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