PepsiCo brand Mountain Dew is celebrating the permanent availability of Mountain Dew Throwback, which is sweetened with sugar, with a fully interactive online “Throwback Shack.”  

The Coca-Cola Co., Atlanta, announced a contest to award 10 inspirational teens the chance to carry the Olympic Flame next July during the London 2012 Olympic Torch Relay.

Purchase, N.Y.-based PepsiCo brand SoBe partnered with iPhone game developer RockLive to give boxing, gaming and all-around fans the chance to train with boxer Mike Tyson.

Tully’s Coffee, a brand of Waterbury, Vt.-based Green Mountain Coffee Roasters Inc.’s specialty coffee business, unveiled Taste of Community, a community-centric program in partnership with non-profit organization Pomegranate Center.

Centered on an otherwise empty wall in the lobby of the Farmington Hills, Mich., headquarters of Living Essentials LLC is a homemade wooden plaque for “2010 Runner-Up Worst Ad in America.” The plaque commemorates the company’s award from The Consumerist website for 5-Hour Energy’s “2:30 Feeling” TV ad. At the bottom, the plaque concedes, “We couldn’t even win this one.”