Within the wine and spirits markets, dark spirits, sparkling wines and red blends are leading growth, according to analysts. The whiskey segment saw volume increase 6.8 percent to 21.8 million cases and revenues grow 7.7 percent to $3.1 billion in 2016, according to the Washington, D.C.-based Distilled Spirits Council.
Regardless of whether consumers are drinking beer, wine or spirits when dining out, suggested food pairings and recommendations from influencers, like bartenders and wait staff, can motivate consumers to try something new or trade up to a more premium product.
Category gains market share for 7th consecutive year
February 8, 2017
The distilled spirits sector achieved accelerated growth in 2016 with supplier sales up 4.5 percent to $25.2 billion, volumes up 2.4 percent to 220 million cases and a seventh straight year of market share gains relative to beer, the New York-based Distilled Spirits Council announced at its annual economic briefing for media and Wall Street analysts, sponsored by Spirited Funds.