New labels for premium bourbon and rye whiskey lines feature detailed turkey illustration
December 2, 2015
Wild Turkey, a brand of San Francisco-based Campari America, a division of Gruppo Campari, debuted a new look for its premium bourbon and rye whiskey range. Although no changes were made to the liquid, Wild Turkey designed the new packaging for its global line of products to better reflect the core values of the brand, it says. A new, detailed turkey illustration now can be found on every expression, most prominently displayed on Wild Turkey 101, and depicts a spirited bird that is authentic, proud, and bold, it adds.
Bourbon pays homage to Treasury Agent John E. Fitzgerald
September 29, 2015
Heaven Hill Brands, Bardstown, Ky., announced the one-time release of John E. Fitzgerald Very Special Reserve Bourbon. Comprised of 12 barrels of wheated bourbon produced at the Stitzel-Weller Distillery, original home of Heaven Hill’s Old Fitzgerald and ancestor of the Larceny brand, the ultra-rare release will offer an extraordinary sensory experience and a glimpse at the DNA of bourbon lore, the company says.
New whiskey is the second release in its Progressively Aged Rhetoric series
August 4, 2015
As bourbon continues to boom, whiskey enthusiasts are clamoring for new products to enjoy. To satisfy these whiskey consumers, Louisville, Ky.-based Orphan Barrel Whiskey Distilling Co., a division of Diageo plc, released its Rhetoric 21-Year-Old Kentucky Straight Bourbon Whiskey.
Bacardi Ltd., Hamilton, Bermuda, expanded its portfolio of super-premium spirits with the acquisition of Louisville-based Angel’s Share Brands; its subsidiary, Louisville Distilling Co.; and its Angel’s Envy brand. This deal marks the company’s entry into the bourbon category of the North American whiskey sector.
Changes come as spirits company approaches 80th anniversary
December 15, 2014
Just before its 80th anniversary, the former Heaven Hill Distilleries Inc. unveiled a new corporate name, Heaven Hill Brands, and a new logo that captures the Bardstown, Ky.-based company’s evolution from a leader in American whiskey production to the nation’s sixth-largest distilled spirits supplier, it says.
Growth driven by whiskeys, Gosling’s Stormy Ginger Beer
November 18, 2014
Castle Brands Inc., New York, reported a net sales increase of 14.8 percent to $13.4 million for the second quarter of its 2015 fiscal year, which ended Sept. 30, compared with the prior-year period. This can be attributed to continued strong growth of Jefferson's bourbons and Irish whiskey, which led to a 36.8 percent increase in whiskey revenues from the comparable prior-year period, the company says. In addition, Gosling's Stormy Ginger Beer case sales increased 72 percent to approximately 192,000 cases from approximately 112,000 cases in the prior-year period, it adds.