Packaging redesign features new turkey illustration
January 15, 2016
Wild Turkey debuted a new look for its range of premium bourbon and rye whiskies. The company says the new look better reflects its core values, while making no changes to the liquid inside the bottle.
New program aims to help craft distillers, brand owners
December 15, 2015
The Bardstown Bourbon Co., Bardstown, Ky., announced the creation of its Collaborative Whiskey, Bourbon and Rye Wholesale Distilling Program, which is slated to open this summer. The new program will offer wholesale customers the opportunity to create custom, authentic, Kentucky whiskey products, while also providing barrel financing, the company says. The program works to expand the growth of the craft distilling industry by providing craft distillers and brand owners high-quality whiskey to strengthen their supply, it adds.
New labels for premium bourbon and rye whiskey lines feature detailed turkey illustration
December 2, 2015
Wild Turkey, a brand of San Francisco-based Campari America, a division of Gruppo Campari, debuted a new look for its premium bourbon and rye whiskey range. Although no changes were made to the liquid, Wild Turkey designed the new packaging for its global line of products to better reflect the core values of the brand, it says. A new, detailed turkey illustration now can be found on every expression, most prominently displayed on Wild Turkey 101, and depicts a spirited bird that is authentic, proud, and bold, it adds.
Bourbon pays homage to Treasury Agent John E. Fitzgerald
September 29, 2015
Heaven Hill Brands, Bardstown, Ky., announced the one-time release of John E. Fitzgerald Very Special Reserve Bourbon. Comprised of 12 barrels of wheated bourbon produced at the Stitzel-Weller Distillery, original home of Heaven Hill’s Old Fitzgerald and ancestor of the Larceny brand, the ultra-rare release will offer an extraordinary sensory experience and a glimpse at the DNA of bourbon lore, the company says.
New whiskey is the second release in its Progressively Aged Rhetoric series
August 4, 2015
As bourbon continues to boom, whiskey enthusiasts are clamoring for new products to enjoy. To satisfy these whiskey consumers, Louisville, Ky.-based Orphan Barrel Whiskey Distilling Co., a division of Diageo plc, released its Rhetoric 21-Year-Old Kentucky Straight Bourbon Whiskey.