Packaging redesign part of Make History marketing campaign
April 15, 2016
Jim Beam announced that its complete lineup of bourbons was transformed with all-new packaging. The new packaging rolled out this month in London and other parts of Europe and will hit U.S. markets this summer.
St. Louis-based Luxco announced the company has finalized plans to build a distillery in Nelson County, Ky. Luxco has chosen to build the distillery on a 70-acre site off state highway KY-245 in the heart of Bardstown and Bourbon Capital of the World, it says.
Packaging redesign features new turkey illustration
January 15, 2016
Wild Turkey debuted a new look for its range of premium bourbon and rye whiskies. The company says the new look better reflects its core values, while making no changes to the liquid inside the bottle.