- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Amara Beverage Co.’s Amara Recovery beverage is an all-natural, low-calorie recovery drink sweetened with organic blue agave nectar.
Powell & Mahoney introduced a low-calorie, non-alcohol cocktail mixer for consumers looking to control their weight.
The Bossa Nova Superfruit Co. LLC, a subsidiary of The Sunny Delight Beverages Co., will launch a lower-calorie version of its organic superfruit beverage line in mid-February.
Mike’s Hard Lemonade Co. reformulated its Mike’s Lite Hard Lemonade and Cranberry Lemonade varieties with all-natural sweeteners and flavors.
PepsiCo, Purchase, N.Y., will introduce new varieties to its low-calorie Tropicana Trop50 brand next month, including a Red Orange variety and a line of juice-and-tea combinations.
Jose Cuervo, a brand of Tequila Cuervo La Rojeña S.A. de C.V. that is produced by Heublein in the United States, added Wild Berry Light Margarita to its lineup.
St. Louis-based Anheuser-Busch (A-B), a wholly owned subsidiary of Anheuser-Busch InBev, expanded its Michelob Ultra brand with the launch of Michelob Ultra Light Cider.
Funkin will introduce its same-named cocktail mixers in Target retailers next month.
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