In recent years the United States soft drink market has seen beverages sweetened with a single sweetener supplanted by those using a multi-sweetener blend. Contrary to most other markets worldwide, the United States has historically been a single sweetener market — products have either been 100 percent sweetened with sugar or high fructose corn syrup (HFCS) or 100 percent sweetened with a single high potency sweetener, such as aspartame.

 The old adage, “You are what you eat,” has been more top of mind in recent years as the wealth of health and wellness information inspires consumers to consider their diets. According to the International Food Information Council Foundation’s 2012 Food & Health Survey, nearly all Americans say they have given at least a little thought to the healthfulness of their diets, physical activity and the safety of the food they eat and are trying to improve at least one of their eating habits.