Beverage News / Tea and Coffee

Iced coffee more popular this season, survey shows

January 24, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

Eighty-four percent of iced coffee drinkers say they are drinking more iced coffee this winter compared to last winter, according to an independent survey commissioned by Dunkin’ Donuts, Canton, Mass.

“As the company that serves the most iced coffee in America, we’ve seen iced coffee consumption continue to rise steadily in winter months, with iced coffee now nearly as popular as the classic cup of Dunkin’ Donuts’ hot coffee even during the coldest time of year,” said John Costello, chief global marketing and innovation officer at Dunkin’ Brands, in a statement.

The survey also found that 86 percent of respondents said they are drinking more iced coffee this winter compared to three winters ago. The majority of iced coffee drinkers — 90 percent — opt for flavor in their iced coffee with 30 percent choosing French Vanilla, 27 percent ordering Mocha and 21 percent of consumers preferring Caramel.

Fifty-five percent of those polled said they feel cooler and trendier when holding a cup of iced coffee. The percentage increases to 60 percent among ages 18 to 24, Dunkin’ Donuts reported.

Seventy-seven percent of survey-takers claim that iced coffee makes them feel more productive at work, according to Dunkin’ Donuts. In addition, 64 percent of respondents feel that iced coffee gives them a mental edge compared to colleagues at work.

Survey respondents also indicated that the most popular time of day for iced coffee is between 10 a.m. and 2 p.m., which was chosen by 41 percent of those polled. The early afternoon was second with 37 percent of survey-takers responding they go for iced coffee between 2 p.m. and 6 p.m.

Dunkin’ Donuts polled 500 iced coffee drinkers throughout the country during the last week of December 2011.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px