Health and wellness consumers become more discerning

May 27, 2009
/ Print / Reprints /
ShareMore
/ Text Size+

The Natural Marketing Institute, Harleysville, Pa., reports that retail sales of health and wellness products in the United States reached more than $112 billion in 2008, representing growth of 9 percent over 2007. The figure includes sales across all retail and direct-to-consumer channels for the six categories NMI measures.
 
NMI President Maryellen Molyneaux said: "NMI research clearly shows that the current economic downturn is changing consumer behavior on many levels, including spending related to health and wellness. So while sales in each category continue to grow, consumers are becoming more discerning and are looking for real value in their purchases and not just the perceived value. This shift in behavior will impact manufacturers and retailers, not just short-term but also in the future."
 
Functional foods and beverages continue to represent the largest category of health and wellness products, with 2008 sales of $40.5 billion. Organic foods and beverages replaced vitamins, minerals, herbal and dietary supplements as the second-largest category in the health and wellness segment, and reached almost $24 billion last year.
 
Based on consumer spending by product segment, consumer penetration/usage trends, and projected data, NMI reports industry retail dollars in billions for 2008 (and growth vs. 2007) are:
 
Functional/Fortified Foods and Beverages: $40.5 (5%)
 
Organic Foods and Beverages: $23.6 (18%)
 
Vitamins, Minerals, Herbal and Dietary Supplements: $23.3 (7%)
 
Natural Foods and Beverages: $14.6 (4%)
 
Natural/Organic Personal Care: $8.4 (7%)
 
Natural/Organic General Merchandise: $2.0 (32%)
 
NMI projects that the health and wellness industry as a whole will grow approximately 7 percent each year for the next five years.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px