GungHo co-founders Danny Mason and Ryan Goodwin launched an energy gel shot to help consumers focus and stay alert. The company developed the product to avoid jitteriness and appeal to women and gamers, in particular, who are seeking instant alertness, focus and memory recall without a crash, it adds. Containing 4 calories in each packet, GungHo features citicoline for improved memory benefits, and caffeine combined with additional energy-inducing ingredients. GungHo comes in a packet for on-the-go transportation. A 12-pack retails online for $29.99.

GungHo Inc., Orem, Utah
Internet: www.gogungho.com
Distribution: Online
Ingredients: Water, sucralose, xanthan gum, potassium sorbate, sodium benzoate, natural flavoring, Cognizin citocoline, glucoronolactone, caffeine, ashwaganda, guarana extract, kola extract and eleuthero extract.