4U2U Brands, Richmond, Va., maker of Fruit 66, has named Brian Kleinsmith, formerly of Nestle Waters North America, and Paul Moffet as its two new sales vice presidents. Kleinsmith will oversee the school channel sales division, and Moffet will lead the supermarket channel sales department.

 

William Hargis, president and chief executive officer of 4U2U Brands, said: ”The energy, entrepreneurial spirit and experience of these two sales veterans will help Fruit 66 reach the next level in the distribution process. Our goal is to develop relationships with key retailers as well as broker networks throughout the country so our customers will have easier access to our beverage. We’re excited to have these two industry heavyweights on board.”