Wine & Spirits / New Packages

El Jimador's soccer spirit

February 15, 2012
/ Print / Reprints /
ShareMore
/ Text Size+
El Jimador

This month, Brown-Forman brand El Jimador tequila launched a series of commemorative soccer bottles. As the official tequila sponsor of Major League Soccer, the United States Men’s and Women’s National teams, and the annual U.S. tour of the Mexican National Team, El Jimador aims to distribute the packaging once a year for a limited two-month period to kick off the soccer season in key markets nationwide, it says. The 750-ml. bottles feature soccer ball motifs blended with the brand’s signature graphic designs and highlight the logos of Mexican Soccer, U.S. Soccer and Major League Soccer. The packaging is available in Blanco, Reposado and Anejo varieties of El Jimador tequila.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
4/25/13 2:00 pm EDT

Global Food Safety Impact on Facilities

AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages. 

THE MAGAZINE

Beverage Industry Magazine

BI May 2013 cover

May 2013

The May 2013 Beverage Industry includes a cover story on Celestial Seasonings tea, as well as articles about liquid supplements and sports and protein drinks, and an Up Close with Revolution Brewing. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Sports Nutrition Trends

Which sports nutrition trend will see the most growth in 2013?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked