New packaging and flavors
White Hat Brands released three new Dog On It! flavors and changed the packaging for all five all-natural fruit beverages. Dog On It! Kiwi Watermelon, Strawberry Lemonade and Tropical Tangerine join Berry Punch and Orange Splash. The fortified juice beverages include nutrients such as calcium and vitamins A, B, C, D and E. The refreshed package design complements the new fruit flavors and the addition of the Juvenile Diabetes Research Foundation International logo, marking its partnership with White Hat Brands. A six-pack of 8-ounce bottles retails for $3.99.