Coca-Cola invests in Zico Coconut Water

September 1, 2009
/ Print / Reprints /
/ Text Size+

The Coca-Cola Co. and Zico Beverages announced today that the soft drink company has acquired a minority stake in the Hermosa Beach, Calif.-based maker of Zico Coconut Water. The investment represents less than 20 percent of Zico, but is part of an overall trend in coconut water as it follows PepsiCo's acquisition of Amacoco, the largest coconut water-maker in Brazil, in mid-August.
Coca-Cola's investment is part of an overall $15 million infusion that also came from Jesse Itzler, principal of Suite 850 and co-founder of Marquis Jet, several private investors, both in the industry and outside of the beverage business, and independent beverage distributors.
“This support from such an exciting and influential consortium of investors certainly validates the broad potential we’ve known Zico had from the outset,” said Mark Rampolla, Zico founder and chief executive officer, in a statement. “Building on our established momentum and powered by this new investment, we plan to introduce the Zico brand and its natural health benefits to a much larger mainstream audience, which has always been our mission.”
Coconut water has a natural electrolyte content that has made it popular among sports drink consumers, particularly natural products enthusiasts.
The Coca-Cola investment was led by Coca-Cola North America’s Venturing and Emerging Brands (VEB) Business Unit. “VEB continues to seek out burgeoning brands that have the potential to change the way consumers look at beverages," said Deryck van Rensburg, president and general manager, Venturing and Emerging Brands, Coca-Cola North America. "Combining the natural goodness of Zico, the combined marketing acumen of Zico's team and Suite 850, and the brand building expertise of VEB certainly makes for an innovative partnership.”

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinkedgoogle+ icon 40px