Beverage News

Coca-Cola acquires majority stake in Innocent smoothie company

April 13, 2010
/ Print / Reprints /
ShareMore
/ Text Size+

Smoothie-maker Innocent, London, and The Coca-Cola Co., Atlanta, agreed on a deal for Coca-Cola to increase its investment in the company. Coca-Cola increased its stake in Innocent to 58 percent, gaining majority ownership of the U.K. brand.
 
Under the terms of the deal, Innocent’s founders retain operational control of the business. The deal involves Coca-Cola buying the shares of Innocent’s two original start-up investors, who want to retire, Innocent said. The founders will continue to lead the business as before, pursuing their mission of getting healthy, natural food and drinks to as many people in as many places as possible – as well as pushing for better social and environmental standards across the business and donating 10 percent of profits to charity, the company said.
 
The agreement is subject to approval by the competent merger control authorities.
 
“This deal is good news for all parties — it allows our original investors to retire and realize the value they helped create, Coca-Cola gets to increase its investment in the business and we strengthen our relationship with a partner that can help our international expansion,” said Richard Reed, co-founder of Innocent, in a statement. “Importantly for us, the founders, we keep the majority of our shares and will continue to run the business with full operational control.”
 
“We are excited to invest further in Innocent’s future,” said James Quincey, Coca-Cola’s Business Unit President for Northwest Europe and the Nordics, in a statement. “We have long admired their brand and their products and believe in the business’s long-term growth potential. Our relationship is working well and the founders will continue to lead the business. We will do all we can to help innocent make its products available to more consumers in Europe."

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

THE MAGAZINE

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked