Citrus Flavors Lead in 2008
Beverage flavor trends
will blend the old standys with some new favorites this year, according to Beverage Industry’s New
Product Development Survey. Beverage Industry asked beverage companies to predict what their top sellers
will be this year, and pomegranate came out on top, followed by green tea,
lemon, other tea flavors and lime. Last year’s biggest sellers were
slightly more traditional, with lemon and orange leading the pack.
Pomegranate, green tea and lime followed.
Natural flavors will be used nearly three times as
often as artificial flavors this year, with 73 percent of respondents
indicating they will use natural flavors, and only 27 percent saying they
plan to use artificial flavors. For most – 67 percent – this
represents a continuation of last year’s purchasing trends rather
than an increase in natural flavor use.
Brewers purchased the highest percentage of natural
ingredients, with an average of 89 percent buying natural flavors and 93
percent buying natural colors in 2007. Spirits producers used 86 percent
natural flavors and 66 percent natural colors, and juice drink-makers used
an average of 84 percent natural flavors and 82 percent natural colors.
Sports drinks also ranked quite high in their use of natural ingredients,
with an average of 82 percent natural flavors and 83 percent natural
colors. Soft drinks used the lowest percentage of natural ingredients in
2007, with an average of 53 percent natural flavors and 47 percent natural
Beverage Industry’s New
Product Development Survey was conducted by BNP Market Research. The online
survey was conducted in November 2007. For the full report, see the January
2008 issue, or visit www.bevindustry.com .
|Top-selling flavors 2007 vs. 2006
|Anticipated top-selling flavors in 2008