CCE sets carbon-reduction goal

July 28, 2009
/ Print / Reprints /
/ Text Size+

Coca-Cola Enterprises, Atlanta, announced this week that it has set goals for five strategic Corporate Responsibility and Sustainability (CRS) areas that it is committed to achieving by 2020, in what the company has dubbed "Commitment 2020."
"Even during difficult economic times, our commitment to CRS has never been stronger, and our quantifiable Commitment 2020 goals demonstrate the progress we are making on our journey," said John F. Brock, chairman and chief executive officer. "We have been recognized as a CRS leader in the global Coca-Cola system, and by embedding CRS into every aspect of our business, we are working to meet or exceed the expectations of our retail customers and consumers."
CCE's Commitment 2020 goals for its five strategic CRS focus areas include:
- Energy Conservation/Climate Change: Reduce the overall carbon footprint of its business operations by 15 percent by 2020, as compared to the 2007 baseline.
- Water Stewardship: Establish a water-sustainable operation in which the company will minimize water use and have a water-neutral impact on the local communities in which its operates.
- Sustainable Packaging/Recycling: Reduce the impact of packaging; maximize the use of renewable, reusable, and recyclable resources; and recover the equivalent of 100 percent of the company's packaging.
In addition, the company made health and wellness part of its product portfolio commitment, and corporate diversity part of the CRS mandate. The company also released this year's CRS report, which can be accessed at

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinked