Beer Capitol Distributing acquires W.O.W. Distributing Co.

December 8, 2009
/ Print / Reprints /
/ Text Size+

Milwaukee-area MillerCoors distributor, Beer Capitol Distributing – Lake Country, Wauwatosa, Wis., has acquired W.O.W. Distributing Co. Inc., Sussex, Wis. Beer Capitol Distributing is a limited liability corporation owned jointly by Aldo Madrigrano, president of W.O.W. Distributing, and Ronald Fowler. The company will be headquartered in an expanded facility in Sussex.
“I couldn’t be happier to announce this acquisition, as it represents a new milestone for our businesses, and an opportunity to enhance our reputation for exemplary customer service and sales support by achieving shared operating efficiencies,” Madrigrano said, in a statement.
All operations and employees of W.O.W. Distributing will continue under new management at the Sussex facility. A majority owner of the new company, Madrigrano also will serve as chairman and chief executive officer. President of Beer Capitol Distributing Mike Merriman will serve as president of the Lake Country business as well. As part of the transaction, Thomas Madrigrano, vice president of W.O.W. Distributing, and Gina Madrigrano Friebus, vice president of administration, will retire.
Aldo Madrigrano, Merriman and Fowler also own Beer Capitol Distributing Co. Inc., Wauwatosa, Wis. The company will relocate to Sussex following the completion of a 120,000-square-feet addition of office space and warehouse this summer.
The Lake Country branch will serve retail customers in Wisconsin’s Washington, Ozaukee and Waukesha counties. The parent company will continue to serve customers in Milwaukee County. The Dodge County assets of W.O.W. Distributing were sold as part of the transaction.
Beer Capitol Distributing supplies the Milwaukee-area with brands by MillerCoors, Pabst Brewing Co., Crown Imports, Heineken USA, Boston Beer Co., Mark Anthony Brands, Paulaner HP USA and local Wisconsin breweries, such as Lakefront Brewery, Capital Brewery, the Stevens Point Brewery and Tyranena Brewing Co.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).


Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinked