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Activate

May 1, 2008
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Rising Beverage Co. created Activate, a line of functional drinks with a unique cap. Activate’s vitamins and herbs are stored as a powder in a moisture-resistant chamber inside the cap. When the cap is twisted, a small plastic blade cuts the seal and releases the ingredients into the water. As a result, all active ingredients are stored separate from the water and kept fresh until they are released for maximum potency, the company says. Activate is available in four varieties: Vitamin (Fruit Punch flavored), Immunity (Orange flavored), Antioxidant (Berry flavored) and Energy (Lemon Lime flavored). The vitamin water is sweetened with Splenda and contains five calories per serving. Activate contains no preservatives and offers vitamins and minerals ranging from vitamin A, B1, B3, B5, B6, B12, C, D, E, biotin, chromium, folic acid, coenzyme Q10, EGCG, creatine and tea catechins. A 16-ounce bottle retails for $2.29.

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