Acid Ad Burns OJ
While watching “Dancing With the Stars”
(not a normal watch for me, so no judgments), a particular commercial
caught my attention. The spot begins with an unidentifiable professional
talking about the downfalls of acidic beverages. As the commercial
continues, I could identify the man as a dentist in professional attire who
keeps repeating if you drink orange juice, then you need to use
Sensodyne’s new ProNamel toothpaste. He then proceeded to single out
wine, soft drinks, and again, orange juice. These are all acidic beverages
and weaken the tooth’s enamel, he said. If you like these drinks, you
should drink them through a straw, and, of course, use ProNamel, he said.
Not once did he mention other causes of acid wear on teeth or point out
foods as culprits.
I’m not pretending to know what’s best for
each consumers’ dental well being. I do know tooth sensitivity causes
problems for millions of people, but I also know more than one problem
causes tooth sensitivity and enamel wearing. I also know orange juice
isn’t the evil “Dr. ProNamel” made it out to be. His
suggestion was not to see a dentist if one is suffering from tooth
sensitivity, but to pick on orange juice and pick up the new toothpaste.
This is how negative images and connotations begin.
It’s easy to point the finger at one product as the cause of health
problems but not accept personal responsibility of one’s health
— in this case, using proper dental hygiene techniques, visiting a
dental professional for regular cleanings, and drinking and eating acidic
beverages and foods moderately if suffering from tooth sensitivity. While
orange juice may not be the best for some to drink, it offers needed
nutritional benefits for others. It’s amazing how one 30-second
commercial, which had the potential to be seen by more than 18 million
“Dancing With the Stars” viewers, held the answer to dental
health and wellness issues. I do believe advertising is effective, but it
also has the ability to burn.
The official bourbon of the Kentucky Derby geared up
for this year’s event by rolling out special packaging. This month,
Woodford Reserve bourbon will be available in a commemorative package made
by Owens-Illinois, Perrysburg, Ohio, with wraparound label and silk
screened image of jockeys. The bourbon is made by Kentucky-based
Brown-Forman, and holds the title of the “Official Bourbon of the
Kentucky Derby,” which will be held May 5. Bourbon is the star
ingredient in the race’s signature Mint Julep cocktail.
Following the mojito trend,
a new south- of-the-border-inspired cocktail has invaded the United States.
Herradura Tequila is sharing a new recipe for a cocktail ready to cool down
springtime. The Jimango already is a favorite among Mexican locals the Los
Leones bar in Amatitan, Mexico, where it was created, the company says. The
drink combines Herradura Tequila with mango, pineapple and lime juice, and
garnishes with Margarita salt and mint.
The Palletini cocktail glass design won top honors at
the fourth annual U.S. Designer Glass Competition. Designed by an
industrial designer from Georgia, Michael Kritzer, the Palletini was
inspired by Bombay Sapphire Gin. Combining art and drinking, the martini
glass design features a sleek pallet base with a hole for a stem-less
martini glass. The pallet base allows for easy handling in addition to a
place for finger foods.
PBS has created a new reality TV contest called
“The Wine Makers.” Twelve men and women will compete for a
chance to create and launch their own wine label. The contestants will gain
experience in every aspect of the wine industry from viticulture and
enology to sales and marketing. Portions of the program were filmed at
Crushpad, a San Francisco-based custom winemaking facility that specializes
in small-lot luxury wine production. The six one-hour episode PBS series
“The Wine Makers” will debut this fall.
Take a seat
Veuve Clicquot champagne partnered with international
designer Karim Rashid to create the Veuve Clicquot Loveseat. The piece was
designed with two facing pink chairs that encircle a removeable ice bucket
ready to chill a 750-ml. bottle of Veuve Clicquot Rosé champage, and
is a take on an 18th Century armchair. The limited-edition Italian-made
loveseat is available for a suggested retail price of $10,000 at the Web
site, E-Clicquot.com, and The Conran Shop in Manhattan.
Instead of ordering a slice
of cheesecake or mousse, why not drink it? That was the inspiration for the
winners of Baileys Drinkable Desserts Challenge. Amateur winner Dennis
Frisk, New Castle, Pa., created Chocolate Cherry Cheesecake in Mint
Condition. The drink uses Baileys Mint Chocolate, Smirnoff Black Cherry
Vodka and cheesecake-flavored pudding mix for an indulgent cocktail. The
professional winner, Jessica Taylor of Indianapolis, took the prize with
her Mocha Mint Bavarian. Inspired by mint-added mousse, the beverage also
is made with Baileys Mint Chocolate and incorporates double espresso vodka,
Godiva white chocolate liqueur and cream. The recipes were featured in this
month’s Gourmet magazine.