About 44 percent of the visitors to the last drinktec came from the brewing industry, according to the tradeshow presenter. Between Sept. 11 and 15, those involved in the production of beer can come together for drinktec 2017 at the Messe München exhibition center where they will find all they need to produce excellent beer.
Currently, the global thirst for beer is lessening. For the first time, brewers worldwide saw the market fall in two successive years — in 2014 by 0.5 percent and in 2015 by 1.5 percent, drinktec states. The main reasons for this are thought to be the difficult general economic conditions and increasing political unrest. Additionally, the world beer market now is strongly consolidated.