Although more than half of consumers have purchased milk, juice and/or carbonated soft drinks in the past 30 days, sales were stagnant during 2014-2015 with top categories struggling to grab consumer attention, according to Chicago-based Mintel’s June 2016 “Beverage Packaging Trends” report. Yet, experts note that product positioning; bold, colorful merchandising displays; and packaging innovation can drive sales of alcohol and non-alcohol beverages in-store.
“Six in 10 respondents indicate paying attention to packaging format, and nearly the same amount pay attention to label design, indicating that the package is more than simply the thing that holds what’s inside,” the report states. “… Conveying a sense of quality and freshness will drive purchase, the strongest indicators in quality point to chilled, glass, re-sealable and clear containers, all of which also contribute to freshness.”