PepsiCo's LIFEWTR hosts Art After Dark experience during Super Bowl Week
Starbucks partners with iPayYou to accept Bitcoin payment
PepsiCo’s new premium bottled water brand LIFEWTR partnered with traveling night club, Club Nomadic, for Super Bowl 2017. On Feb. 3, during Super Bowl Week in Houston, the brand hosted “Art After Dark,” an entertainment experience fusing music, technology and art, the company says. Grammy Award winner Bruno Mars was the evening’s headliner, with a special performance by JD Khaled. During the experience, the LIFEWTR artists’ work jumped off the bottles through an audiovisual experience where the designs were projected onto the façade of the Club Nomadic building.
The year 2017 marks the 20th anniversary of Old Orchard Brands’ bottled juice business. To celebrate, the company is giving away two truckloads of juice — one to consumers and the other to local food pantries — in its Bottle Bash Sweepstakes, it says. “As we enter 2017, we want to take the time to step back and celebrate our success in the bottled juice space over the past 20 years,” Vice President of Marketing Kevin Miller said in a statement. “Our fans have been crucial to our continued growth, and we want to encourage them to celebrate with us.” Consumers can enter the Bottle Bash Sweepstakes for a chance to win one of more than 8,000 prizes on Old Orchard’s website through Feb. 28.