Sometimes, what happens in Vegas doesn’t always stay in Vegas. For Alison Zarrow and Caleb Cargle, what happened in Las Vegas influenced the creation of an increasingly successful beverage company and a new full-time career. After a long weekend with friends in Las Vegas — spending time in the sun and pool, as well as late nights out — the two were looking to refuel their bodies.
“They knew that kombucha would make them feel better, but the taste of the kombuchas on the market at the time didn’t appeal to them, with their vinegary taste and cloudy sediment,” explains Rachel Zarrow, vice president of marketing and creative director at Top Shelf Beverages Inc. “When they got back to the San Francisco Bay Area, they decided to create a filtered booch that’s smoother, easier and more fun to drink.