Innovative beverage ideas can come from many places. For Steve Fortuna, the idea for a beverage brand might have been whimsical, but his approach to bringing the idea to fruition certainly was not. Instead, the computer engineer and Wall Street financier has taken a carefully considered, highly strategic approach to every aspect of the process, from product development to market expansion, when founding Blossom Water LLC, Westwood, Mass.
“I do a lot of gardening,” the Blossom Water chief executive officer explains. “… The product concept literally came to me while I was gardening. … I walked into the house one day five years ago and said ‘Wouldn’t it be amazing if we could develop a water that was infused with the essence of blossoms?’ I felt that the water could have tremendous aromas with probably equally distinctive and cool flavors. It was that simple.”