Packaging is a key marketing element for any beverage brand when launching a new product, a package redesign or for a marketing campaign.
The Beverage Industry editors examined this year’s new products and package redesigns and narrowed the list to the Top 11 packages from 2016. These 11 packages were then put to a reader vote on bevindustry.com. After the polls closed, the following Top 5 were selected as the Best Packages of 2016.