With my college roommates getting married next year, I have made it my bridesmaids’ duty to help the bride-to-be get in shape before her big day. We’ve been using our FitBit app to help each other stay motivated and exercise, but cutting back on calories consumed also has been an important part of my personal goal. However, this has been more challenging than I anticipated, as I often desire a mid-day refreshing kick of energy.
Increasing my bottled water consumption has been helping me to transition into a more healthful lifestyle, but I still need an energy boost. Luckily, an interesting enhanced water segment recently caught my attention. Although caffeinated waters aren’t new, the growth of the overall bottled water category and the increased consumer desire for enhanced, low-calorie natural products might be driving more launches into the segment.