It’s an exciting time for those who love technology. As new advancements are released, it’s also exciting to see how they are impacting marketing. Alcohol and non-alcohol brands, alike, have been utilizing various digital platforms to educate, communicate and market to consumers. Recently, one particular effort caught my eye.
Johnnie Walker Blended Scotch Whisky launched a digital mentorship program that brings to life product credentials and more than two centuries of heritage and blending through a variety of unique experiences across Amazon Alexa, the app for the Amazon Echo hands-free speaker, and Facebook Messenger. Developed in collaboration with Vayner Media, the program also includes a series of digital videos featuring mixologist Jeff Bell, the company says.