With natural and clean-label trends proliferating in the consumer packaged goods (CPG) market, many CPG companies are transitioning from artificial to natural ingredients. Among those in high demand are natural vanilla ingredients. In fact, organic, GMO-free and no additives/preservatives are among the Top 10 claims made by beverage companies using vanilla as an ingredient, with nearly every beverage category utilizing the ingredient, according to data collected by several market research firms and compiled by Flavorchem Corp., Downers Grove, Ill.
“The trends of better-for-you and back-to-nature lend themselves to use this natural extractive, and the label is as clean as you can get in flavors,” says Colleen Roberts, director of sales at South Plainfield, N.J.-based Flavor Dynamics Inc.