2016 State of the Industry: CSD sales contract, innovation driving future success
Category challenged by health and wellness
As consumer demand continues to change, market research and analysts indicate that the U.S. market for carbonated soft drinks (CSDs) continues to struggle. “CSD was the largest category in the U.S. soft drinks market in 2015 with 36.54 percent market share and a value of $58.35 billion,” said Vijay Sarathi, lead analyst of food and beverage for London-based Technavio, in Beverage Industry’s April issue. “However, it has experienced decline in its revenue and volume due to worries among consumers of the calorie and sugar content.”
In its October 2015 report titled “Soft Drinks Market in the U.S. 2015-2019,” the market research firm highlights the contraction noting that in 2014, the market was valued at $59.21 billion, but will decline at a -1.27 compound annual growth rate to $55.55 billion by 2019.