Grapico celebrates centennial anniversary
Real-sugar version of soft drink debuts in bottles
In celebration of its 100th birthday, the Southern soda brand Grapico announced the launch of a new campaign, vintage-inspired packaging and a real-sugar version, which will be available in glass bottles. The new packaging and real-sugar product hit store shelves in Alabama, western Georgia and the Florida Panhandle in April. The work of Alabama-based o2ideas, the new branding touts the grape soda as “A Southern Thing” and embraces the quirks and eccentricities that make the region, and Grapico, unique, the company says.