Sherwood Schwartz’ 1970s sitcom “The Brady Bunch” was among the first TV programs to address blended family dynamics. Tackling the growing pains of a newly formed family, the Brady’s eventually no longer were “steps” but a functioning family unit. Although facing different complexities than blended families, the wine category is seeing its own spotlight on amalgamations.
In a Nov. 6, 2015 consumer insights post titled “It’s all in the mix: Red blends are stirring up U.S. wine sales,” New York-based Nielsen reported that red wine blends accounted for more than 13 percent of the category’s table wine market share during the 52 weeks ending Sept. 12, 2015. Divided among the total $13 billion in sales for that time period, the market research firm equated red wine blends to $1.7 billion, up from the $1.15 billion (11 percent market share) in 2011.