Maybe it’s because so many of my friends from college were mechanical engineers, or maybe it’s because it went from being considered a plant to a dwarf-planet, but I was very excited last month when the first photos of Pluto were released.
Although beverage-makers aren’t going to the edge of the galaxy, they are exploring new ways to connect with an overly connected consumer. This month’s Special Report on marketing trends (page 22) details some of the ways brands are utilizing this medium. However, the creativity isn’t just limited to those mentioned in the article.