Whether it’s your family doctor or first lady Michelle Obama, authority figures are stressing the importance of drinking water. But as consumers look to fulfill their hydration needs one bottled water brand is promoting the “perfect” balance of hydration and clean taste.
Launched in March, Los Angeles-based CORE Hydration markets its brand as the perfect pH water. “Unlike other waters on the market that tend to be acidic (low pH) or alkaline (high pH), CORE is balanced with electrolytes and minerals to work in harmony with your body as it is at your body’s natural pH balance of 7.4,” says Eric Berniker, chief marketing officer for CORE.