The beverage industry faces many challenges when it comes to marketing. However, throughout the years, the beverage industry has shown the ability to overcome any obstacle it encounters. When digital marketing made its fast and hard hit on the marketing world, beverage marketers embraced it and have started producing many successful marketing campaigns incorporating a vast digital element.
“I definitely think the move online happened much quicker and in a much bigger way than any of us had anticipated,” says Jeff Hilton, partner and co-founder of BrandHive, Salt Lake City. “[T]he move toward digital is real amongst all demographics. I think the power of digital and video is the single most powerful platform that we see in the beverage sector.”