Dunkin’ Brands Group Inc., Canton, Mass., introduced almond milk to the menu in some of its Dunkin’ Donuts stores. Through a new partnership with Blue Diamond Growers, Sacramento, Calif., select Dunkin’ Donuts restaurants nationwide now will offer Vanilla Almond Breeze Almondmilk as an addition to hot or iced coffees and lattes. Consumers can use the store locator at www.dunkindonuts.com and search for a special “AM” symbol to determine if their local stores offer the dairy alternative, the company says.
Almond milk has become the country’s most popular non-dairy alternative, Dunkin’ Brands says. Blue Diamond Almond Breeze Almondmilk offers varieties that are rich in calcium and vitamins D, E and A. In addition, the almond milk option gives Dunkin’ Donuts consumers more choices to customize their beverages, it adds.
“Our fans love that we offer so many choices to personalize their favorite coffee beverage,” said John Costello, Dunkin’ Brands president of global marketing and innovation, in a statement. “Over the past couple of years, based on an increasing number of customer requests, we began to explore options for expanding our menu with a non-dairy alternative to milk and cream. We believe adding Almond Breeze Almondmilk now gives our guests a unique and delicious new way to enjoy our famous coffee or lattes.”
John O'Shaughnessy, general manager of the consumer division at Blue Diamond Growers, added in a statement: “Dunkin’ Donuts is a leader in the coffee category and recognized for offering a variety of coffee choices to keep busy, on-the-go people running any time of day. We are thrilled they have turned to Blue Diamond to bring the delicious taste of Almond Breeze Almondmilk to millions of people who make Dunkin’ Donuts coffee part of their day.”
To celebrate the launch of Almond Breeze Almondmilk in select Dunkin’ Donuts locations, Dunkin’ Donuts and Blue Diamond are hosting a special “AlmonDD Milk Adventures” Twitter sweepstakes. Each day through Sept. 5, followers of @DunkinDonuts or @AlmondBreeze on Twitter will be presented with a new and fun challenge around the theme of almond milk. Consumers who participate by using the special hashtag #AlmonDDmilk will be entered for a chance to win one $100 Dunkin’ Donuts mGift each day. One grand-prize winner selected from all participants will receive a $500 mGift.
