Beverage News

Starbucks gives Pumpkin Spice Latte fans early access

Pumpkin Spice Latte, Teavana Oprah Chai Tea Latte and Salted Caramel Mocha to join fall beverage assortment Sept. 2

Seattle-based Starbucks Coffee Co. announced the early access of its popular Pumpkin Spice Latte (PSL) to its most loyal fans. This is the fourth consecutive year that PSL fans were given early access to the beverage through a special online experience.

“Our customers tell us that their first sip of Pumpkin Spice Latte signals the onset of the fall season,” said Cliff Burrows, group president for the United States and the Americas and Teavana, in a statement. “The fanfare and excitement amongst our customers and partners surrounding its onset each year is extraordinary to witness, and we’re pleased to be able to give a sneak preview of this beloved beverage ahead of the official Fall launch in September. Our stores are a gathering place to re-connect and re-establish routines — especially during this time of year — and we’re humbled to be a part of that experience.”

To celebrate the beverage’s return, Starbucks launched an official PSL Twitter account, @TheRealPSL and a “Spot the Spice” social media challenge earlier this month. The online scavenger hunt led PSL fans through a series of daily clues, which concluded Aug. 25 with the final clue. A secret passcode, “First PSL,” allowed customers to unlock their local store to order the beverage a week early.

On Twitter, PSL fans have shared excitement for their favorite beverage in the past by posting more than 3,000 tweets each day during the months when it’s available in stores, the company says. The beverage is Starbucks’ top-selling seasonal beverage of all time, it adds.
“We know this cherished beverage is one that Starbucks customers wait for with anticipation all year, so this year’s online scavenger hunt was a fitting way to give our most fanatical Pumpkin Spice Latte fans an opportunity to unlock their store and enjoy this seasonal favorite before it officially launches across the country,” said Alexandra Wheeler, vice president of Starbucks Global Digital Marketing, in a statement.

PSL, along with other fall season beverages Teavana Oprah Chai Tea Latte and Salted Caramel Mocha, officially will kick off the fall season Sept. 2 at Starbucks stores nationwide. Also returning this fall is Starbucks Via Pumpkin Spice Latte; Starbucks Anniversary Blend, available in whole bean, K-Cup and Verismo formats; and Starbucks Fall Blend packaged coffee.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

Table Of Contents Subscribe


What anticipated top-selling flavor do you think will be the most successful in 2015?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!