Cascade Ice to release new, proprietary bottle design for select varieties
Packaging opens sparkling waters up to new channels
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Cascade Ice, a brand of Everett, Wash.-based Unique Beverage Co. LLC, will introduce a proprietary 7-ounce slim bottle design for a select few of its zero-calorie sparkling flavored waters. With the same height as an average soda can, the new bottles will provide the sparkling water brand a chance to enter new channels, according to Unique Beverage President and Chief Executive Officer Mike Broadwell. Beginning in September, Cascade Ice Lemonade, Coconut, Black Raspberry, Orange Mango and Pink Grapefruit varieties will be available in individual 7-ounce bottles and six-packs of 7-ounce bottles.
“We’re thrilled to be pioneers in the zero-calorie, sparkling flavored water category by offering our popular Cascade Ice brand in a 7-ounce proprietary bottle,” Broadwell said in a statement. “While our current 17.2-ounce bottles have been very popular, we specifically designed our new 7-ounce bottle to be the exact height of an average soda can. In addition to major grocery and convenience accounts, this will allow for opportunities to place our product in vending machines and in airline beverage carts. Our innovative, single-serving bottle also provides additional access for us in schools, where portion control and zero-calorie alternatives are more welcome than sugary drinks.”
Cascade Ice sugar-free beverages are available 21 flavors, including its latest varieties: Strawberry Banana, Coconut Mango and Coconut Pineapple. Cascade Ice also has a line of U.S. Department of Agriculture-certified organic essence waters, which come in six flavors.