Beverage News / Channel Strategies

Kraft Foodservice to offer free Mio merchandising racks

Racks designed to entice bottled water sales at foodservice locations

August 20, 2014
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Kraft Foodservice, a division of Northfield, Ill.-based Kraft Foods Group Inc., is offering free merchandising racks for its Mio liquid water enhancers. Designed to boost bottled water sales at foodservice locations, the company is offering two options: a hitchhiker rack, which hangs from a shelf or rests on a countertop; or a cooler door rack, which can be mounted with provided suction cups on the outside of the cooler.

Kraft Foodservice also is offering rebates on merchandise to those who order a rack. A rebate for $250 off of the purchase of Mio, Crystal Light and Kool-Aid liquid water enhancers can be downloaded at kraftfoodservice.com/waterenhancers.

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