Carbonated Soft Drinks / Beverage News

Jones Soda Co. releases PB&J soda

Limited-edition flavor scheduled to launch in U.S. in late August

Seattle-based Jones Soda Co. released a new limited-edition premium soda flavor: Peanut Butter and Jelly (PB&J).

Offering a Jones Soda spin on the classic sandwich timed for the back-to-school season, Jones’ PB&J Soda is formulated as a fun flavor that consumers would be excited to drink, the company says. To appeal to consumers who cannot eat peanut butter because of peanut allergies, the soda offers the taste of a peanut butter and grape jelly sandwich without any actual peanuts or ingredients that have come into contact with peanut materials, it says.

“Jones Soda is known for our limited-edition, fun flavors,” said Jennifer Cue, chief executive officer of Jones Soda, in a statement. “So it was only natural that we put a Jones Soda spin on a classic like PB&J. The flavor is amazing that both kids and adults will enjoy.”

The U.S. rollout for the limited-edition flavor is scheduled for late August at Harmons, Hastings and Associated Food Stores and for September at Cost Plus World Market stores. It currently is available in Toronto at Rabba Fine Foods locations.

Jones PB&J Soda also will be available at independent accounts throughout North America that currently carry Jones Soda and on the Jones Soda website. The suggested retail price for a bottle is between $1.49 and $1.98, while supplies last.

Along with the release of Jones PB&J Soda, the brand plans to give away weekly back- to-school prize packs from Aug. 19 through Sept. 30 as well as a grand prize of a GoPro camera. Fans can enter to win prizes on and through the brand’s social media channels by using the hashtag #JonesPBJ.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI February 2015 cover

2015 February

The February 2015 Beverage Industry includes a cover story on Bai Brands, as well as articles about calorie moderation, sparkling and premium wines, and more. Check it out today!

Table Of Contents Subscribe

Wine Trends

Which trend will have the most positive impact on the wine category in 2015?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!