Beverage News / Wine & Spirits

Bacardi launches Cognac-infused Grey Goose vodka

Grey Goose VX vodka inspired by creator, Maître de Chai François Thibault

August 19, 2014
/ Print / Reprints /
/ Text Size+

Grey Goose VXBacardi U.S.A. Inc., Coral Gables, Fla., will launch Grey Goose VX (Vodka Exceptionnelle) in the U.S. market this fall. Finished with a hint of Cognac, the vodka was inspired by the spirit-making traditions of the Grey Goose brand’s creator and Maître de Chai François Thibault.

Thibault’s passion for crafting spirits began as a cellar master in Cognac, France, and led him to create Grey Goose vodka. By delving deeper into his expertise, Thibault has created a unique new expression of Grey Goose that draws from past tradition. The Cognac in the resulting spirit was made by Thibault exclusively for Grey Goose VX. It was crafted with grapes from the Grande Champagne region, including a rare harvest from the Grey Goose brand home of Le Logis, and aged in hand-selected old cask barrels made of Limousin oak for up to two years.
“I am inspired by both the authentic and the innovative, drawing from the best of the past to create something new and meaningful,” Thibault said in a statement. “This is how Grey Goose VX came to be. I’ve carefully selected only the most precious and exquisite Cognac, and the intricate marriage of this with Grey Goose vodka results in a rich and complex nose with hints of white fruit blossom, plum, apricot, light citrus and wild honey, followed by a long, lingering finish. This is a very special liquid, which can only be produced in limited quantities to uphold its superior character. It is truly unique and luxurious — a celebration of French craftsmanship.”

Grey Goose VX is best enjoyed on the rocks in a snifter glass or served chilled and neat, the company suggests. The spirit is presented in a decanter made from extra flint glass. Taking inspiration from fine French spirit decanters, the Grey Goose VX bottle boasts a custom shape with upscale detailing and is topped with a collectible bottle stopper.

“Grey Goose VX delivers a new luxury experience for the spirits connoisseur, seamlessly marrying the distinct character of Grey Goose vodka and fine cognac,” said Lyle Tick, vice president and managing director for Grey Goose vodka, in a statement. “It’s a celebration of the new and the old, of authenticity and innovation, and the result is something very special.”

Grey Goose VX will be produced in limited quantities each year and will be available in select markets at fine restaurants, nightclubs and bars starting Sept. 1. In the nightclub channel, Grey Goose VX will be unveiled through an innovative new VIP bottle-to-table service experience. At retail, Grey Goose VX will be available with a suggested retail price of $74.99 for a 750-ml bottle and $97.99 for a 1-iter bottle.

The launch of Grey Goose VX will be supported by national print, digital and influencer experiential programs.

In other news, Bacardi Ltd., the Hamilton, Bermuda-based parent company of Bacardi U.S.A. Inc., announced that Bacardi North America President Robert Furniss-Roe will be leaving to pursue other opportunities; however, he has agreed to remain an adviser to the global chief executive officer for an extended period of time.

To replace him, the company named industry veteran Peter J. Carr regional president of Bacardi North America, with responsibility for leading all commercial operations in the region for its international portfolio of premium spirits.

In this role, Carr will be a member of the Bacardi Global Leadership Team reporting to Bacardi Limited Chief Executive Officer Michael J. Dolan. Carr will be based in Coral Gables, Fla. The appointment takes effect in September.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

Table Of Contents Subscribe

Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!