Beverage News / Beer

Sierra Nevada launches fall variety pack

Product mix includes two new craft beers

August 7, 2014
/ Print / Reprints /
/ Text Size+

Sierra Nevada Brewing Co., Chico, Calif., is launching its second seasonal 12-pack of the year: the Fall Pack. This seasonal sampler, which is scheduled to be shipped to distributors this week, includes two new craft beers, a returning favorite, and Sierra Nevada’s stalwart Pale Ale, the company says.

In particular, the 12-pack includes three bottles of each of the following beers:

• The new Oktoberfest: a German-style festival beer offering a blend of toffee-like malt flavors balanced by crisp and floral hops.
• The new Vienna Lager: a lager featuring notes of semi-sweet, bready malt and a floral and peppery kick from whole-cone European hops.
• The returning Tumbler brown ale: Back by popular demand, this ale offers a full roasted malt flavor and is layered with notes of chocolate, toasted bread and a hint of smoke.
Pale Ale: This company stalwart offers piney and grapefruit aromas from the use of whole-cone American hops. It also is all natural and bottle conditioned.

“Fall is a tricky season for beer,” said Ken Grossman, Sierra Nevada’s founder, in a statement. “The temperature can swing from hot to cold quickly, which makes it tough to pick the right beer for the right occasion. Beer has such an incredible range of flavor, and we wanted to showcase several different styles so that no matter what the weather does, you’ll always have a great choice on hand.”

Sierra Nevada’s Fall Pack will be available through October, and the craft brewer also plans to release another variety 12-pack this holiday season. To find the Fall Pack, use Sierra Nevada’s Beer Locator.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

Table Of Contents Subscribe


What anticipated top-selling flavor do you think will be the most successful in 2015?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!