Beverage News / Beer

Sierra Nevada launches fall variety pack

Product mix includes two new craft beers

August 7, 2014
/ Print / Reprints /
ShareMore
/ Text Size+

Sierra Nevada Brewing Co., Chico, Calif., is launching its second seasonal 12-pack of the year: the Fall Pack. This seasonal sampler, which is scheduled to be shipped to distributors this week, includes two new craft beers, a returning favorite, and Sierra Nevada’s stalwart Pale Ale, the company says.

In particular, the 12-pack includes three bottles of each of the following beers:

• The new Oktoberfest: a German-style festival beer offering a blend of toffee-like malt flavors balanced by crisp and floral hops.
• The new Vienna Lager: a lager featuring notes of semi-sweet, bready malt and a floral and peppery kick from whole-cone European hops.
• The returning Tumbler brown ale: Back by popular demand, this ale offers a full roasted malt flavor and is layered with notes of chocolate, toasted bread and a hint of smoke.
Pale Ale: This company stalwart offers piney and grapefruit aromas from the use of whole-cone American hops. It also is all natural and bottle conditioned.

“Fall is a tricky season for beer,” said Ken Grossman, Sierra Nevada’s founder, in a statement. “The temperature can swing from hot to cold quickly, which makes it tough to pick the right beer for the right occasion. Beer has such an incredible range of flavor, and we wanted to showcase several different styles so that no matter what the weather does, you’ll always have a great choice on hand.”

Sierra Nevada’s Fall Pack will be available through October, and the craft brewer also plans to release another variety 12-pack this holiday season. To find the Fall Pack, use Sierra Nevada’s Beer Locator.
 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px