Consumers are EQUIPPED with a number of tricks to help them save a few dollars when it comes to grocery shopping. Coupons, rewards cards, mail-in rebates and mobile apps are just a few ways to show off thrifty skills. But as much as these resources play a role in their saving habits, they also can limit where consumers shop and how much they buy. Enter the warehouse/club stores.
Because of the financial benefits that come with buying in bulk, club stores often have been associated with consumers on a tight budget. However, recent research from Chicago-based Mintel found that no matter what your socio-economic background is, consumers understand that a dollar saved is a dollar earned.