- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Keurig Green Mountain Inc. employees who are based in Vermont are participating in a week-long cleanup of the Winooski River in the company’s home state of Vermont to remove trash and debris from the waterway. As part of the 10th anniversary of this cleanup campaign, the Waterbury, Vt.-based company, in partnership with American Rivers, Friends of the Winooski and Friends of the Waterbury Reservoir, will host Aug. 9 the first Community Cleanup Day in the Winooski River Watershed for all Vermont residents.
The annual river cleanup is part of Keurig’s Community Action for Employees (CAFE) program, which allows full-time employees to spend up to 52 hours a year volunteering for nonprofits and local community-based organizations during normal work hours. Keurig employees have spent the last decade supporting local water stewardship efforts by cleaning pollution and trash out of the Winooski River, which is an important waterway to Vermont communities. Last year, employees spent 700 volunteer hours on the Winooski River collecting nearly 2.5 tons of trash and scrap metal and removing 370 tires.
“Water is a critical natural resource that is fundamentally important to our company, our consumers, our stakeholders and our supply chain,” said Brian Kelley, president and chief executive officer of Keurig Green Mountain, in a statement. “As a business and as global citizens, we have a responsibility to promote good water stewardship in the world. Water restoration efforts are just one way our employees can be directly involved in that stewardship.”
To celebrate Keurig’s 10th year of the Vermont river cleanup, the company’s Vermont-based employees are joining forces with other Vermonters for a Community Cleanup Day — an additional day of cleanup in the Winooski River Watershed. Volunteers can join the effort on the morning of Aug. 9 to wade in the river and walk along the shorelines to collect trash and debris. All volunteers will be provided lunch and a chance to win raffle prizes.
To register to help with the Vermont Community Cleanup Day, visit the American Rivers website.