Beverage News / Juice & Juice Drinks

Jamba, Inventure Foods invite consumers to pick next at-home Fusion smoothie recipe

Jamba Blue Fusion, Red Fusion smoothies now available at retailers nationwide

Inventure Foods Inc., Phoenix, a marketer and manufacturer of specialty food brands under a variety of company-owned and licensed brand names, announced a consumer-facing campaign to invite fans to vote for the next Jamba At Home smoothie recipe. The Jamba brand is owned by Jamba Juice Co., Emeryville Calif.

As part of the “Perfect Combination” contest, fans can visit www.facebook.com/jambaathomesmoothie to vote for specific smoothie ingredients to help create the next Jamba Fusion smoothie recipe. Through Aug. 29, fans can vote for their four favorite ingredients from a list of fruits, vegetables, spices and seeds. Each week, the Jamba brand will narrow down the votes until an official Top 4 list is decided, according to the contest page. In addition, fans can enter to win a kitchen smoothie makeover that includes a year’s supply of Jamba At Home smoothies.

The promotion also is designed to spark online conversation about the Jamba At Home fruit-and-vegetable smoothie line and its newest varieties, Blue Fusion and Red Fusion, which made their debut in May.

“The Jamba At Home line has always been about offering consumers a reliable way to blend a great-tasting smoothie from the convenience of home,” said Dan Hammer, senior vice president and general manager of the frozen division at Inventure Foods, in a statement. “We introduced the first fruit and vegetable blend with our Green Fusion smoothie last year, and we found a tremendous reception for the unique combination of taste, convenience and nutrition. I believe the Red and Blue recipes build on that notion, and we believe our fans will love them.”

The Jamba Blue Fusion and Red Fusion varieties pair vitamin-rich vegetables, such as purple carrot, sweet potato and spinach, with naturally sweet fruits like dark cherries, strawberries and blueberries. The smoothie kits include whole frozen fruit, 100 percent of the recommended dietary allowance (RDA) of vitamin C, 40 percent of the RDA of vitamin A, and 25 percent of the RDA of vitamins D, E, K, B1 and B6 in each 8-ounce serving. In addition, the smoothies are free of gluten and dairy and contain 130 calories or fewer in each serving.

Jamba Blue Fusion and Red Fusion at-home smoothie kits are available nationwide with a suggested retail price between $2.99 and $3.99 for a two-serving package.
 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

Table Of Contents Subscribe

Beer Category Trends

What trend will have the greatest impact on the beer category?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!