Beverage News / Juice & Juice Drinks

Jamba, Inventure Foods invite consumers to pick next at-home Fusion smoothie recipe

Jamba Blue Fusion, Red Fusion smoothies now available at retailers nationwide

Inventure Foods Inc., Phoenix, a marketer and manufacturer of specialty food brands under a variety of company-owned and licensed brand names, announced a consumer-facing campaign to invite fans to vote for the next Jamba At Home smoothie recipe. The Jamba brand is owned by Jamba Juice Co., Emeryville Calif.

As part of the “Perfect Combination” contest, fans can visit to vote for specific smoothie ingredients to help create the next Jamba Fusion smoothie recipe. Through Aug. 29, fans can vote for their four favorite ingredients from a list of fruits, vegetables, spices and seeds. Each week, the Jamba brand will narrow down the votes until an official Top 4 list is decided, according to the contest page. In addition, fans can enter to win a kitchen smoothie makeover that includes a year’s supply of Jamba At Home smoothies.

The promotion also is designed to spark online conversation about the Jamba At Home fruit-and-vegetable smoothie line and its newest varieties, Blue Fusion and Red Fusion, which made their debut in May.

“The Jamba At Home line has always been about offering consumers a reliable way to blend a great-tasting smoothie from the convenience of home,” said Dan Hammer, senior vice president and general manager of the frozen division at Inventure Foods, in a statement. “We introduced the first fruit and vegetable blend with our Green Fusion smoothie last year, and we found a tremendous reception for the unique combination of taste, convenience and nutrition. I believe the Red and Blue recipes build on that notion, and we believe our fans will love them.”

The Jamba Blue Fusion and Red Fusion varieties pair vitamin-rich vegetables, such as purple carrot, sweet potato and spinach, with naturally sweet fruits like dark cherries, strawberries and blueberries. The smoothie kits include whole frozen fruit, 100 percent of the recommended dietary allowance (RDA) of vitamin C, 40 percent of the RDA of vitamin A, and 25 percent of the RDA of vitamins D, E, K, B1 and B6 in each 8-ounce serving. In addition, the smoothies are free of gluten and dairy and contain 130 calories or fewer in each serving.

Jamba Blue Fusion and Red Fusion at-home smoothie kits are available nationwide with a suggested retail price between $2.99 and $3.99 for a two-serving package.

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