Beverage News

TY KU, former Svedka Vodka CEO partner to launch Davos Brands

New company will own, partner with wine and spirits brands on sales, marketing programs

July 28, 2014
/ Print / Reprints /
/ Text Size+

New York-based TY KU Sake & Spirits created a new importing and marketing group, Davos Brands, under the direction of Founder and former Chief Executive Officer of Svedka Vodka Guillaume Cuvelier, who will serve as the new company’s vice chairman. Davos Brands will own and partner with wine and spirits brands to develop and execute innovative sales and marketing strategies.

Named after the highest city in Europe that represents a pristine environment, prestige and quality craftsmanship, Davos Brands will build a small portfolio of luxury brands including sake, vodka and other spirits. The portfolio will debut with TY KU sake imported from Japan and ZYR Russian Vodka.

“I’m thrilled to formally re-enter the exciting wine and spirits industry with Davos Brands,” Cuvelier said in a statement. “Our team is truly exceptional with proven, top industry performers. It is the key to success.

“We are well positioned for rapid growth with the strong support of our distributor network,” he continued.

As a result of strategic partnerships between TY KU Sake and top U.S. distributors, including Southern Wine & Spirits, Glazer’s and others, Davos Brands will focus on distribution of its portfolio of brands throughout the United States.

“With our talented team, strong distribution partnerships, effective route to market, entrepreneurial experience and innovative approach to marketing, we look forward to developing the highest-quality brands into industry icons,” said TY KU Chief Executive Officer Andrew Chrisomalis in a statement.

Davos Brands will immediately focus on the development of ZYR Vodka, which has been exclusively available in select East Coast markets for more than 10 years.

“With this partnership and all of the resources that will be brought to bear with Davos Brands, ZYR will soon be available from coast to coast,” said ZYR Vodka Founder and Chief Executive Officer David Katz in a statement. “I could not be more thrilled to entrust ZYR in the extremely capable, entrepreneurial and proven hands of the Davos Brands team.”

Davos Brands will invest significant resources in each brand, providing them with the sales, marketing, logistical and analytical platforms to achieve sustainable growth, it says.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinkedgoogle+ icon 40px