El Jimador gets into the World Cup spirit
Soccer-themed bottles cheer on the US, Mexico teams
Brown-Forman Corp.’s el Jimador brand, the official tequila sponsor of the U.S. National Soccer Team and the annual U.S. Tour of the Mexican National Team, donned team colors for its special-edition FIFA World Cup tournament bottles. Available for a limited time in the brand’s Blanco and Reposado expressions, these bottles use a street art splash-stroke effect to incorporate a soccer ball with team logos and colors. In addition, the lower portion of the design further reflects team colors by incorporating black on the team USA bottle and red on the team Mexico bottle. The package is part of the brand’s “Take Home the Spirit campaign,” which also includes a Foursquare social media component, in-store promotions, a sweepstakes and coupons.