At InterBev last month, I attended an educational session about alcohol trends called “Where did my drink go?” presented by Nik Modi, managing director at RBC Capital Markets, New York. Modi acknowledged the growth of premium wine, craft beer, hard cider, imported beer and flavored malt beverages, but he also called out the trend of flavored whiskeys.
A recent global spirits report by Rabobank also noted that the whiskey segment grew 6.2 percent in the United States last year, and an estimated 45 percent of that growth was driven by flavored whiskeys.