Carbonated Soft Drinks / Beverage News

SodaStream encourages mixology with new campaign

At-home beverage-maker brand invites fans to create cocktail or mocktail recipes and videos as part of its Ultimate Mixologist Contest

July 3, 2014
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SodaStream USA, Mount Laurel, N.J., is continuing its ongoing mission to empower consumers by launching the Ultimate Mixologist Contest. The company is inviting consumers to create and submit custom cocktail or mocktail recipes, along with a brief video demonstration about how to make the drink, via either the brand’s Facebook or Instagram pages. Two winners will be selected by online popular vote and will receive an all-expenses-paid trip for two to the San Diego Spirits Festival on August 23-24.

“At SodaStream, we are committed to launching programs that allow consumers to experiment and discover unique and better-for-you beverages,” said Scott Guthrie, general manager of SodaStream Americas, in a statement. “The Ultimate Mixologist Contest is a fun way to engage consumers in the brand by giving them the opportunity to pair their creativity and imagination with the versatility of our system to craft original drink recipes. We are eager to see what our community of SodaStream users creates.”

In order to be considered, participant video entries should be no longer than 60 seconds and must include the hashtag #SodaStreamMixologist. Entries will be accepted through Aug. 3. SodaStream will then select the Top 5 finalists, and then fans will vote for the winner on the contest page. All five finalists also will receive accoutrements for an ultimate Sodastream “man cave.”

To kick off the contest, SodaStream launched a series of videos detailing some of the brand’s top drink recipes. These how-to videos as well as select consumer videos will be hosted live on SodaStream’s YouTube channel as well. In addition, the company is offering a $20 rebate on any of its at-home soda-makers for a limited time to commemorate the Ultimate Mixologist Contest.

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