The gourmet coffee market has perked up this year, according to the National Coffee Association of USA Inc. (NCA). Approximately 34 percent of American adults drink gourmet coffee beverages daily, up 3 percentage points from 2013, according to the New York-based association’s “National Coffee Drinking Trends” market research study, which was released in March. Conversely, non-gourmet coffee drinking dropped 4 percentage points to 35 percent, it reports.
Espresso-based beverages accounted for much of this increase in gourmet coffee beverage consumption, the NCA notes. Eighteen percent of American adults consume espresso-based coffee beverages daily, compared with 13 percent last year. However, consumption of gourmet coffee, which includes espresso-based beverages and regular coffee made with gourmet coffee beans, was flat at 19 percent.